(MyHostNews.com) 365 Main will join IBM in a panel discussion at the inaugural Hollywood Goes Green conference, which will take place Dec. 11-12 at the Hollywood Roosevelt Hotel. The event will address environmental issues in entertainment and related industries, including Hollywood’s role in reducing global warming.

365 Main Vice President of Marketing and Strategy Miles Kelly, along with Derek Wise, president and CEO of Global Netoptex, a 365 Main customer, will participate in an IBM-sponsored roundtable discussion of innovative technology solutions for green data centers. The 50-minute session, called “IBM Project Big Green Panel Discussion,” will take place on Dec. 11 at 2:15 p.m.

In May IBM announced Project Big Green, a $1 billion annual commitment to increase the level of energy efficiency in IT. The plan is designed to help IBM and its clients sharply reduce data center energy consumption, transforming the world’s business and public technology infrastructures into green data centers.

“In recent years, Hollywood has significantly stepped up its efforts to become more eco-friendly, and this conference will allow us to further promote environmentally responsible business practices,” said David Ng, business development manager of iHollywood Forum. “Having a leader in energy efficiency like 365 Main on the IBM Project Big Green panel will help educate our attendees who are serious about going green inside the data center.”

According to the Report to Congress on Server and Data Center Energy Efficiency by the U.S. Environmental Protection Agency (August 2007), data centers consumed about 60 billion kilowatt-hours (kWh) in 2006, roughly 1.5% of total U.S. electricity consumption. The energy consumption of servers and data centers doubled in the past five years and is expected to almost double again in the next five years to more than 100 billion kWh costing about $7.4 billion annually. IBM estimates that under Project Big Green, a 25,000-square-foot data center should be able to achieve a 42 percent energy savings, which could equate to 7,439 tons of carbon emissions saved per year

“At 365 Main we’ve made a broad commitment to energy efficiency, so we’re extremely honored to participate in this groundbreaking event,” said Kelly. “We’re looking forward to a productive discussion about environmentally responsible data center development.”

Earlier this year 365 Main joined the Green Grid, a global nonprofit consortium of technology companies and professionals dedicated to advancing energy efficiency in data centers and business computing ecosystems. The company was also recognized by PG&E for its noteworthy energy-reduction accomplishments in its founding San Francisco data center and has since made its energy best-practices available to PG&E to share with other data center providers.

In May 365 Main became the first data center developer and operator to commit to full compliance with the building certification system put forth by the U.S. Green Building Council (USGBC), a non-profit organization of leaders from every sector of the building industry. In August the company announced the development of a new data center in Newark, Calif., the first data center west of the Mississippi to adopt USGBC standards and seek LEED-certification (Newark is approximately 35 miles southeast of San Francisco). The Leadership in Energy and Environmental Design (LEED®) Green Building Rating System™ is the nationally accepted benchmark for the design, construction and operation of high-performance green buildings.
Other Project Big Green panelists include:
• Rich Lechner, vice president, IT optimization, IBM Systems & Technology Group
• Phil Nail, Founder and CTO, Affordable Internet Services Online Inc.
• Dave Laux, global executive, games and interactive entertainment, IBM
• Tom Burns, director, post-production infrastructure, Technicolor
• Larry Kasanoff, CEO, Threshold Animation Studios

According to the conference Web site, Hollywood Goes Green is designed for any professional with ties to the entertainment industry who wants to learn how environmental strategies will create new business opportunities. The two-day event will include a number of speakers, demos, workshops, discussions and breakout sessions.

For more information about 365 Main Inc. visit www.365main.com.

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