(Webhosting.info) This enables subscribers to add Google Analytics tracking to their email campaigns with a single-click.

MailChimp, an email marketing solutions firm, today announced the addition of Google Analytics tracking in its email software through which, email marketers can get a full 360 degree view of what readers do with their emails.

The company states, previously subscribers would track clicks from an email campaign and then estimate the impact on new sales. Now they can tie the two events together and know definitively how an email campaign has contributed to the bottom line. The company also states that in order to take advantage of this new tracking feature, subscribers need to be running Google Analytics on their websites. Once installed, their customers can turn tracking on and off with one-click for each new email marketing campaign.

“With Google Analytics and MailChimp, an e-Commerce site can easily track how many purchases were made directly as a result of a single email campaign,” said Ben Chestnut, Co-Founder of MailChimp. “Site owners can also track the exact pages visitors view and whether a purchase was made.”

“We have seen some of the enterprise level email marketing services integrate with big, complicated site analytics packages, but that becomes too expensive for small businesses,” said Chestnut. “Google Analytics is super powerful and free.”