GyPSii Opens China Data Centre to Enhance Local User Experience

May 15th, 2008

15th May, 2008, Amsterdam, The Netherlands – GyPSii the leading
geo-location and mobile social networking service provider, has today
announced the opening of a China Data Centre, to offer localised content
and an enhanced user experience to customers across China and the Asia
Pacific region.  The Shanghai-based centre will boost GyPSii’s existing
infrastructure in the area and provide users with specific local content
and even faster download speeds. 

The opening of the centre follows the recent announcements of GyPSii’s
partnerships with Shanghai Rannuo Information Technology Co. Ltd.
(GyPSii’s service provider partner) to launch the China Unicom Beijing
Olympics service and Dopod Club.  With the Olympics set to begin in
Beijing later this year, the data centre will accommodate GyPSii’s
existing users, while supporting new customers and the surge in the
games-related user-generated content (UGC) expected in advance of and
during the Olympics. 

GyPSii’s new site www.gypsii.com.cn offers new localized capabilities
for our Asia partners and consumers – including special China-specific
user generated content, mapping and points of interest. -  All this will
be available to customers using GyPSii’s mobile and web clients. 

“In opening a dedicated data centre in Shanghai, GyPSii is deepening its
commitment to our partners and customers in Asia by delivering Gypsii in
world class speed.” said Dan Harple, CEO at GyPSii.  “By investing in
the region and bringing the data centre online, we are reinforcing
GyPSii’s position as the leading player in the market and executing our
strategy to provide best-of-breed services across the globe.”

“The partnership with Shanghai Rannuo and China Unicom represents a key
commercial launch of our service with a major mobile carrier.  GyPSii is
the first and only mobile social networking service of its kind
available in China.  The opening of the data centre reinforces GyPSii’s
ability to scale quickly in different regions of the world.  GyPSii is
rapidly executing on a global strategy to provide Gypsii anywhere
anytime to consumers around the world.”

Mr. Shen Yingchao, General Manager of Shanghai Rannuo Information
Technology Co., Ltd said, “UGC and social networking are the future, and
the GyPSii service will help drive the value added business to new
heights.  Thanks to our close partnership with China Unicom and GyPSii,
Rannuo will continue to provide our long standing services to users and
significantly enhance our offering in time for the Olympic Games”.

GyPSii is also made available to members of the Dopod Club, the
exclusive online community for Dopod device users in China.  With
GyPSii, Dopod users can experience a seamless mobile lifestyle
experience, sharing content, connecting with friends and communities,
searching UGC and viewing maps and directions to points of interest -
all from their mobile phone. 

Ms. Chen Yan, Product Manager of Dopod China, said, “The close
co-operation between Dopod Club and GyPSii is providing Club Dopod
members with an exciting new application that is useful, fun and
easy-to-use. GyPSii is the ideal accessory to the Dopod Club mobile
lifestyle.”

Dopod users with Windows Mobile devices and China Unicom users with a
range of supporting devices can download GyPSii, with both simplified
and traditional character sets at: www.gypsii.com.cn.

About GyPSii
GyPSii is the market-leading mobile lifestyle application, connecting
people, places and communities across networks and devices.  GyPSii
provides a geo-location social networking platform and services for
mobile, web & set-top box devices, and is headquartered in Amsterdam,
The Netherlands. (www.gypsii.com)